F A Brand

ABOUT-FA-BRAND

TRUE INNOVATION.

In the late 1980's, a weathered guide hunkered down in a hand-dug coffin pit in the bowels of eastern Washington. Exposed to elements and uncomfortable, as dirt and grit roll down the collar of his shirt only to settle in the small of his back. The guide has an idea, "There has to be a better way”. Better for me, better for my customers.

A sleepless three weeks later the "The Slider" takes wing and Ron Latschaw's vision evolves into a whole new genre’ - hunting geese out of a layout blind. Deadly innovation it was and the birth of Final Approach.

Since 1993 it has been our distinct privilege to offer you the most effective and durable waterfowling layout blinds and accessories available. Building on the high loyalty we have already achieved and maintaining strong ties to our roots, we bring you the new FA Brand - The Complete Waterfowler's Co.

Solutions to problems. You see Latschaw got it and got it right. Develop a premium brand by bringing to market honest, hardworking, no non-sense gear that lasts. Make no mistake about it, our gear will pass the test. That's our promise. That's how our products were developed then and still are today. By waterfowlers for waterfowlers.

You're a 'fowler and we make waterfowling Products. It's that simple. When it's your life, you're on the job 24•7•365 and the new FA Brand wants to be with you every step of the way.

BECAUSE OUT HERE.
THERE ARE NO DAYS OFF.

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